Unit 20  An Advertisement

第二十单元  一则广告

导    读

This is the last stop of this term. 这是本学期的最后一站，让我们见识一下美国的“买一赠一” 服装促销广告, 进一步体会广告用语的特点；语法我们作数词总结。我还为同学们准备了一份试卷，都是常见的题型，题量也不大，你可以借此检测自己对本教材的掌握程度。假期不要懈怠，莫等闲，白了少年头，空悲切！在后面巩固练习里I’ll give you some more advice on how to learn English well. Be sure to have a try! 一定试一试！

译    文

短文  如何买到想要的东西？

你是如何如何买到你想要的东西的？是走进一家商店，挑选一下，付了款就拿走？是价比三家（那可真够累的！）？还是利用购物广告呢？假如你要买一件衬衣，你会怎么办？很显然，你不能一家家商店地走，因为这样很浪费时间。也许最好的办法是看看购物广告。

这是一则衬衣广告。认真读一读，你是否能看懂。

买一件衬衣

送一条相配的裤子

就在JCPenny

以原价买任何一款真品Crable高尔夫衫

免费送您一条Crable休闲裤

赠品价值$28!

俱乐部一日或家居休闲的最佳穿着

款式颜色齐全, 任您挑选

同时展销: 高尔夫衫  $45（正常价格） 男式M---XL

          配套裤子  $28（正常价格） 男式M---XL

免费赠送的裤子送完为止, 各店款式和颜色可能有所不同。

Main point of the text

1. A tiring business indeed! 真是累人的差使！

tiring是现在分词变成的形容词，作business的定语，“累人的”；tired是过去分词变成的形容词，“累的”。注意这两类词的区别：现在分词表主动、表现在；过去分词表被动、表过去。

eg. a developing country 发展中国家 a developed country 发达国家

2. 广告的语言言简意赅，富有鼓动性，请同学们注意体会。

3. get matching pants free 免费得到搭配的裤子

pants(裤子; [英]男用短衬裤; 紧身长衬裤; [美](妇女或儿童用的)紧身衬裤), trousers(裤子), shorts(短裤; 男衬裤), jeans(牛仔裤), gloves(手套), socks(袜子), stockings (长袜), glasses(眼镜)通常都用复数。

另外，pants是AmE美国英语； trousers是BE英国英语。英国英语中的 pants是“内裤/短衬裤”的意思。

4. 广告、招贴、海报、诗歌等语体的文章常把一句话断成两句或多句，不待写满行就另起一行，此时上一行末尾不加标点，下一行开首字母大写。如：

Buy any genuine Crable

Sweatshirt at regular price and

Receive a pair of Crable pants at no cost.

Buy前面省略了If you ; receive前面省略了You’ll。同样，下面的Perfect for…前面省略了They (The sweater and the pants) are…

那么Choose from…前面省略了什么呢？

下面的shown是省略了的被动式，意为“正在展卖的有…”。

5. S, M, L, XL 这些常见的的号码分别是以下单词的缩写：

small, middle, large, extra large

6. Bonus pants available as supplies last. （裤子）数量有限，赠完为止。

7. (Styles and colors) may vary by store. 每家(连锁店)可能会有不同

vary“变化”是 v.动词，它的形容词是various“各种各样的”，我们前面学过。

Helping you with the exercises

1 Answer the following questions according to the passage.

Key:

1. It refers to going to several shops and comparing  prices in order to buy something.

2. Because it's time - consuming.

3. A pair of bonus matching pants.

4. Extra free pants.

5. $ 45

6. $ 28

7. M--XL

8. M--XL

9. They are available as supplies last.

10. No, they can be different from store to store.

2 Are the following statements true (T) or false (F) according to the passage?

Key:

1.T      2.F $28     3.F It says in the ad that the sweatshirts and pants are perfect for a day at the club or just relaxing around the house.     4.T      5.T       6.F  maybe are different (“vary by store”)

3 Read and try to understand the following advertising slogans(广告语).

1. Save 20% to 50% every day on top brand(名牌) shoes for men, women and kids(children).

2. Special offer! Take an additional 10% off everything when you mention this ad.

特别奉献! 凡知晓此广告者在本店购买任何商品均可享受九折优惠!

3. Drop in for gifts that are out of this world!

珍奇礼品, 欢迎惠顾!

4. Come for the sights. Stay for the savings.

逛一逛也是享受；买一件就会节省。

5. Save up to（达到）50% on Fine Fragrances & Luxury Gifts（商店名称）.

6. Join thousands of shoppers who have discovered （发现）great bargains!

7.end some money exploring（探究） our great attractions（吸引人之处）!

8. s time you got your money’s worth!

9. collection of long-lasting cosmetics（可持久不褪的化妆品）for a beautiful you!

10. With Honey Baked（商店名称）, now you can make（使得） every occasion special.

4 Read the following advertising messages and guess in what kind of advertisements they are likely to be found. 猜猜以下是什么广告。

Key:

1. A hotel ad

2. A restaurant ad

3. A restaurant ad

4. A car ad

5. An aircraft ad

5 Try to write an advertisement by using the given ad information.

Suppose Robin son’s May chains(连锁店) want to place an advertisement for（为…发布广告） their Pierre Cardin sportshirts(运动衫) to be sold at a reduced(经削减的 price of $60. The regular price is $100. There is an assortment of(many kinds of) styles and colors. In order to promote the sale(促销), they offer a bonus sale of a second shirt at 50% of the regular price.

用所提供的资料拟写一份广告.      

6 Use the words to complete the following sentences.

注意语境和词性。

Key:

1.regular     2.tiring      3.stock      4.bonus       5.consuming

6.genuine    7.valid      8.coupons    9.Available    10.indeed

7 Translate the following sentences into English.

Key:

1. These are genuine leather shoes --- women's leather casuals.

2. Shopping is very time–consuming, and it's energy- consuming / tiring too.

3. We have a collection of sweaters in various styles and colors.

4. Buy one sweater and get a bonus matching skirt.

5. Coupons are valid from May 1—31（日期读时前面要加the), 1998

6. This kind of lipcolors is at 50% off the regular prices.

8 Study the following advertisement and decide the statements are true (T) or false (F)

Key:

1. F Honey Baked sandwich (不是任何一种sandwich均可)     2. T  

3. F  We don’t know if the sandwich is baked with honey(烤制时加以蜂蜜). But we can know from the end of the ad that THE HONEY BAKED is the name of a company.     4. T  5. F  (buy a whole HONEY BAKED SANWICH , not any kinds of sandwich)   6. T

Grammar Focus

1 Choose the correct answer to each question.

Key:    (答案处于词组、短语中就当词组背)

1.c      2.b       3.b     4.a        5.b

6.b      7.a      8.d       9.c       10.b

11.c     12.a      13.a      14.d      15.b  

16. b    17.c      18.d      19.a       20.b

2 Translate the following expressions or sentences into English.

Key:

1. one and a half hours

2. on the third floor

3. a five -year -old boy

4. page seven hundred eight one

5.on the fourth shelf

6.a five-hundred-world text

7.in the sixties

8.in one’s forties

9.the twentieth century

10.fifty seventh street

11.This question is very difficult, and I ask a second time.

12.We five will go together with you.

13.Hundreds of people will have their exams.

14.This suit is 1580 yuan.(如果是美元dollar就加s)

15.This sweater is 30% off.

Merry Learning

内容详见多媒体配套光盘。

Listening in and Speaking out

1 Conversations

Listen to the conversations and choose the best answers to complete the statements.

1.The woman wants to ____.

a. change the recorder for a better one    b. have the recorder repaired

c. buy a recorder in the store          d. return the recorder and get her money back

2.The man will probably buy a ____ car.

a. black     b. brown    c. green      d. blue

3.They are talking about ____.

a. ears    b. rings     c. ear-rings    d. souvenirs

4.The woman would like to ____.

a. buy some stamps        b. see the man’s stamps

c. get some stamps         d. give the man some stamps

5.The man thinks the service is ____ than the food in the Chinese restaurant.

a. good      b. better     c. worse    d. bad

2 Passage

Listen to the passage and then decide whether the following statements are true (T) or    false (F).

(  )1.The speaker is very angry.

(  )2. The pair of shoes she bought is of poor quality.

(  )3. The shoe shop agreed to replace them.

(  )4. The credit note (退货单) can be used to buy things at other shops.

(  )5. The speaker does not want to accept their credit note.

3 Spot Dictation

Listen to the short passage and fill in the blanks with the missing words.

It’s just amazing how many of our ____ come from advertising, advertising on TV, advertising in magazines, and advertising on the ____, It’s a little frightening too, because our ideas about how to ____, how to ____, and even how to be ____all come from advertising.

4 Picture Identification

Listen to the six statements and identify which ones describe the first picture and which ones describe the second.

1.   2.   3.   4.   5.   6.

Script and key

内容详见多媒体配套光盘。

More practice of the text

1 Try to translate the text into Chinese.

（咱们每天都接触那么多广告，希望你能翻译出广告的味道）

2 Translation.

Key：

1. Open

2.

Test Paper for (Adult) English (Book I)

1. Translation： 20%

2. Translation： 20%

1.         祝你今天愉快。

2.         你能给我提些建议吗？

3.         请问你叫什么名字？

4.         很荣幸能请您来。

5.         我能为您做点儿什么？

3 Finish the following dialogue ： 10%

A: ABC Company. __________________________?

B:   ______________, please?

A:  I’m sorry, Miss Fox is out on business today.______________ make an appointment some time

    next week?

B:  _________________. Will she be free next Monday afternoon?

A:  I supposed so.  Would 2’clock be convenient?

B:  Yes, ____________________.

4 Fill in the blanks with proper forms of the verbs given:   15%

1.         As you know, our executive usually __________(stay) at your hotel when in Paris.

2.         Our sales manager __________(arrive) in Harbin on Tuesday next week. He’ll enjoy ________ (skate)

   there. Now his wife ____________(help) him with the packing. So Far (到目前为止) she _________

  (prepare) many warm clothes for him. But her husband ___________(say) he wouldn’t need so many.

3.         We can ___________(take) a special bus to the airport. It ______________(provide) by the airline

    company.

4.         Oh dear! Where _________ I ________(put) my boarding pass? I saw it just a moment ago!

5.         ---- _________ you ever ___________(be) abroad?

----Yes……in a dream(梦).

5 Fill in the blanks with proper forms of the words and phrases given:  15%

take   mind    of    with   come on     remind sb. of…    either…or…

had better do sth.      look forward to     in order to        be interested in

in the end      get…free       It wasn’t long before…     It is said that…  

1. “Flying Pigeon” was his favorite brand (品牌), but he couldn’t afford      it._____________  he settled for a second-hand bike.

2. I have arranged for a party _____________ give you a warm welcome. You _____________

  come early tomorrow. All of your friends are_____________seeing you. Would you __________

  my calling you  to_____________ you _________________ it tomorrow morning? By the way,

  you may bring your boyfriend as well.

3.  The plane has___________________ off. It has also taken away my heart.

4.  _________________, Jimmy. Why not go to Fred for help? __________________    he ________ quite ________________ your advertising programmes. You may have a talk ________________ him.

5.  Thousands _______________people went to the airport to see her off.   But___________________ the well known pop star became tired of her “dear” audience (观众) .

6. __________ you work as a worker__________ an engineer, you must work hard. You can never_________________ a lunch ___________.

6 Reading comprehension:   20%

(1) Read the passage and answer the following questions according to it:     15%

                       Going on a Business Trip

         Mr. Schimidts likes flying very much. He usually travels by air on business, Now he is at the ticket counter at the Rivertown Airport. He is paying for his ticket. He wants to fly from Rivertown to New York city. Then he takes the eleven o’clock plane to go to Bonn, Germany. His plane leaves from Gate 8.The departure time for his flight is five to ten, He is not late, It is twenty-five after nine, He gets  his ticket. He checks his luggage(行李)--- his three suitcases. He carries then onto the airplane. He carries his laptop computer(笔记本电脑) with him as well.

1.         How does he usually travel on business?

2.         Where is his destination , Rivertown, New York or Bonn?

3.         When is his plane leaving ?

4.         What does he do after he gets his ticket?

5.         What does he carry with him onto the plane?

(II) True (T) or false (F):   5%

   If a foreigner asks you for shopping advice, what would be your suggestions? There are at least two facts you should know. First, China is famous for its handicrafts, silk products, chinaware and various kinds of tea. Second, many foreign friends are interested in typical Chinese products. They will be very glad to buy some as gifts, souvenirs for their families or friends, So ties necessary for you to tell them where to buy these things.

You may first ask them what they want to buy, then introduce some products to them, and tell them where to buy the goods. If possible, you may try to be a shopping guide yourself. If can be an interesting experience for you!

(  ) 1. Typical Chinese souvenirs are interested of most of foreigners.

(  ) 2. Sometimes some of the foreign visitors have an idea where to buy typical Chinese souvenirs. But it’s not always necessarily(必然)so.

(  ) 3. An embroidered silk handkerchief (绣花丝绸手帕) is not thought of as a typical Chinese souvenir.

(  ) 4. Foreign tourists will be glad to buy Chinese souvenirs only for themselves.

(  ) 5. To be a shopping guide for foreigners may be very interesting .

Key:

1  1. 旅途愉快/顺利     2. 身体健康     3. 再会          4. 对…面试      

   5. 填申请表          6. 订约会       7. 在开头        8. 传个口信    

   9. 预订             10. 不知道      11. a single room    12. check in

   13. information desk // inquiring office  14. go out for a walk   15. on the way back

   16. apply for a passport/visa to go abroad      17. try on      18. go shopping  

   19. pay in/with/by cash     20. a part-time job

2  1. Have a nice day.

            2. Would you give me some advice ?

   3. What’s your name, please?

   4. It’s a pleasure //our honour to have you here.            

            5. What can I do for you?

3.  1. Can I help you?    

   2. (Yes.) May I speak to Miss Fox?

   3. Would you like to

   4. Sure/Okay  

   5. That’ll be fine.        

4  1. stays

   2. will arrive; skating; is helping; has prepared; said      

   3. take; is provided  

   4. did; put    

   5. Have; been    

5  1. in the end      

   2. to; had better; looking forward; mind; remind; of

   3. taken  

   4. come on; It is said that…  is… interested in; with;    

   5. of; it wasn’t long before          

   6. Either …or…   get…free

6  1. He usually travels by air on business.      

   2. Bonn is his destination.            

   3. His plane is leaving at eleven o’clock.      

   4. He checks his luggage.      

   5. He carries his clothes’bag, his briefcase and his laptop computer with him onto the plan.

7  1. ( T )   2. ( T )   3. ( F)   4. ( F )   5. ( T )        

IV. Take/follow Miss Wang’s advice:

    “给某人提出建议/忠告”是 give sb. advice on… ; take/follow sb.’s advice意为“听从某人的建议/忠告”。Now another vacation is approaching. 又要到假期了。Don’t forget our English! 别把英语给忘了！So I’d like to give you some advice. 给你提几条建议：

1．    生词：要复习，但也不必抱着生词表傻背，语言得在运用中掌握。对初学者最重要的是掌握常用的核心词汇（尤其是动词）及其搭配的基本用法。每课我给你划了一大堆词组、表达法，这些大都是学习交际用语的基本单位。单词不要孤立地记，要在句中、课文中理解；不要背没有例句的词汇书；要会寻找词组、句型，并根据例句练习造句，进而体会词汇的用法。

2．口语：要念熟乃至背诵课文，尤其是对话，然后根据文中的语言点、Learn to communicate题中提供的更多相关表达法和自己的实际情况与你的同学造新的对话；背诵常用的短句，如：Thank you. You’re welcome. 随时找机会应用；练习用所学词组、句型造句；朗读听力练习的录音稿，朗读基础口语教材的课文，比如“Look, listen and learn”；用自己的话复述所读到的小故事或讲给别人听。都说缺少语言环境，我们可以自己创设。还要积累知识，有话可说，要不然真的在哪儿碰见外国人，即使你有勇气去对话，说不定 “Hello”完了没敢等人家反映过来你就“Bye-bye”了。

3．阅读：大量阅读是学习并提高听、说、读、写、译各项语言技巧的基础。你想可能一个外国人只读过几本汉语课本就学会中文吗？你可以选择读中学或同等程度的英语课本，读《新概念》, 读适合你程度的阶梯读物，读各类初等考试或相应练习中的阅读理解文章。选择阅读材料的原则是内容简单有趣，最好有生词注释。遇生词能猜则猜，如果妨碍理解就查字典；反复出现的是重要的词，不认识一定要查。

4．写作：“天下文章一大抄”。我可不是教你作弊。学外语多半是模仿。咱们第一步的目标是能套写简单的信件、便函、简历等应用文，所以得套用人家的格式，学用人家的措辞，再结合不同的实际情况。你要用心地抄！

5．听力：朗读和阅读是听的根基。从摹仿着手，音标矫正，分清音节，找准重音，适时停连，有升有降。多听：听课文，听录音材料，听别人讲英语…我们的听力练习材料也许你觉得难，你不妨先看懂录音稿再听，但只在初始阶段或对较难的材料才可以这样。培养听力是循序渐进，厚积薄发的过程，影响听力的因素有很多。只要你有知识做基础，兼之每天都听，细水长流，水平会日渐提高。

6．艰苦努力，步步为营，经常复习，多多实践。突飞猛进对大部分人是不现实的， 你别指望哪个老师有什么神奇之法让你几个月就精通母语外的另一门语言（除非它与母语很接近）。

    So follow my advice. Just work hard. I’m always with you! 预祝你考试取得好成绩！